Curated, practical luxury for the fourth trimester and beyond.

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La Roux exists to support women as they step into the world anew—bringing confidence, calm, and beauty to the often-overlooked phase after postpartum. Our products are born from experience and designed to meet real needs, helping mothers feel empowered, elegant, and fully at home as they move forward with strength, softness, and self-assurance.

Because mothers deserve to feel as cared for as the life they’ve created.

Explore our Products

BF Bracelet BF Bracelet BF Bracelet
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BF Bracelet
$59.00

No more second guessing. Let the Breastfeeding Bracelet do the remembering for you.

Simply slide the heart to the left or right after each feed or pump, so you’ll always know exactly where you left off — stylishly and effortlessly.

Subtle Mama Fragrance Subtle Mama Fragrance Subtle Mama Fragrance
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Subtle Mama Fragrance
$59.00

A calming, nourishing, and 100% natural scent, thoughtfully crafted to meet you where you are—in the quiet chaos of new motherhood, and the everyday moments that follow.

Infused with essential oils of orange, cedarwood, eucalyptus, and clove, this fragrance is designed to ground and refresh without overwhelming. Subtle, warm, and clean, it’s safe for skin-to-skin contact—so you can wear it with confidence, even while holding your baby close.

  • 100% natural

  • Essential oil–based

  • Safe for mom and baby

  • Available in both roller and spray applicators

Soft enough for early mornings. Beautiful enough for reentry into the world.

Marlowe Cap Marlowe Cap Marlowe Cap
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Marlowe Cap
$35.00

A classic white cotton cap with a modern, elevated aesthetic. The Marlowe Cap features an embroidered La Roux crest, available in two signature tones: soft periwinkle or deep hunter green.

  • Pre-curved brim

  • Adjustable strap for a custom fit

  • Lightweight

  • White cap with tonal embroidered LR crest in Periwinkle or Hunter Green

Minimal, refined, and endlessly wearable—perfect for adding a polished touch to your everyday look.

Flynn Tote Flynn Tote
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Flynn Tote
$120.00

No need to lug around a frumpy diaper or cooler bag - This work-ready tote bag boasts an insulated compartment to protect both your laptop and keep your pumped milk cold!

Designed for the modern mom on the go, our Flynn Work-Ready Tote Bag is the perfect blend of style, functionality, and practicality. Whether you’re heading back to work, running errands, or managing daily tasks, this functional tote has you covered.

  • Half Insulated Design: Perfect for storing milk after pumping out in the wild, or to keep bottles and food cool during a long travel day.

  • Spacious & Versatile: Ample room to store your essentials— milk bottles, breast pump, work documents, a laptop.

  • Durable & Stylish: Made from high-quality, long-lasting materials, this bag is both practical and chic. Its neutral design easily pairs with any outfit, offering an effortless yet fashionable solution to your busy lifestyle.

  • Comfortable to Carry: With strong, padded straps, this tote is designed for all-day comfort.

Meet your breastfeeding bestie.

The newborn haze is beautiful. It’s also chaotic. Between feedings, pumping, and sleep-deprived decision fatigue, it’s easy to lose track of which side you left off on. That’s where the BF Bracelet comes in.

Slide the heart left or right after each session, and let this simple, elegant tool hold the mental load for you. No more paper or cell phone notes. No more second guessing. Just one less thing to think about—so you can focus on what matters most.


Back to work essentials, covered.

Designed for the woman reentering the world with confidence, this tote blends elegance with utility. One side is insulated and keeps your pumped milk cold (or your lunch!). The other holds your laptop and everything else you need to move through your day work day like the powerhouse you are.

This isn’t just a bag. It’s a quiet revolution in your hands.


A scent for mama, safe for baby.

We know your preferences can shift during after pregnancy—the fragrances you once loved may feel too strong, too overwhelming, too before. That’s why this scent was created to meet you where you are now.

Light, calming, and clean, it’s subtle enough for daily wear and 100% safe for skin-to-skin moments. No heavy notes. No chemicals. Just baby and mama safe essential oils a signature that soothes your senses and helps you start the day feeling grounded, nourished, and unmistakably you.


Low effort. High polish.

Whether your hair’s in a pony, a three-day blowout, or somewhere in between, the Marlowe Cap brings effortless polish to any look. Crisp white cotton meets our understated LR crest—just enough preppy to feel classic with enough edge to feel current.

It’s the kind of piece you’ll throw on without thinking, but never without intention. School runs, Saturday errands, sunshine strolls—this cap has got you covered.